It doesn't do you much good to have a customer view your website and content if they don't

ultimately convert into becoming a customer themselves. This is why all marketers are always interested in learning about the best conversion rate optimization strategies and the web design processes they need to use to reach their goals. Forge Advertising can help you achieve a more comprehensive and powerful advertising strategy.

Use Text-Based Calls to Action (CTAs) on Your Site

To get people to do what you want them to do it is necessary to push them in that direction. A call-to-action (CTA) is a great way to do so. With a text-based CTA, you can encourage users to take immediate action and make a purchase. It provides them with an opportunity to decide and

nudges them towards completing the purchase.

Use Videos to Promote Products

Statistics show that using videos to promote products greatly enhances the connection that the user forms in their mind with the product that you are pitching to them. On top of that, it makes it more likely that they will follow through with a purchase. Besides that, videos are fun to create

and bring a little extra life to your website.

Test Your Landing Page

You can perform some A/B testing on your landing page (and any other page) that you want to test. It will help you to determine how to best structure your website to ensure it runs smoothly for users. This can also help you determine mathematically which advertisements work the best

for you. Therefore, you will be able to see once and for all which types of ads you should truly be running on your website to satisfy your users.

The web design process is an intricate one and it should be taken seriously. Make sure you consider all of these strategies and any others that may serve you well. Forge Advertising will

be glad to assist you in your journey to create the best possible advertising strategy.